As of now – I run a program called “Experts who Export.” It’s only for GEMS: Geeks, Engineers, Maverick-Creators and Scientists.

Why only them?

Because they are the ones who can resuscitate NZ’s economy, environment and self-esteem

HOW?: Because right now we are the worlds Milking Shed – and that sucks. We haven’t moved on in 30 years of saying “we have to move on from primary produce.”

LETS NAME THE ELEPHANT IN THE ROOM – The reason we haven’t moved on is that we are:

a. the world’s biggest innovator per capita BUT

b. one of the world’s WORST at SELLING our innovation on the world stage

Unless we get a whole lot better at b. things won’t just stay the same – they will get WORSE for our nation: economically, environmentally and in terms of our self-esteem as a nation.

Why self-esteem? Because it’s EMBARRASSING AND UNACCEPTABLE that we are better at milking cow’s udders than we are at milking the ideas in the heads of our GEMS.

It’s time for NZ to STEP UP!!! And when we do, our future is very bright. I’m running a program specially designed for GEMS – to help create this bright future, by being part of a smart-tech-based export success PERSONALLY. It uses the idea of POSITIVE PEER PRESSURE and it ONLY focuses on the things that will help them sell more effectively.

It’s a big vision – but as of 5 September 2014 the program is already in motion.

Book a free strategy session with Daniel

Lets Go


Invoice More

“One conversation with Daniel gave me what I needed to successful raise our fees (33%) without loss of volume.”
Sarah Davies, Purple Sherbet

In just 30 days, Daniel identified where my beliefs were holding my results back – and we worked on these. As a result, I’m now charging 20% more for what I do, I’m positioning myself so I get more of the work I love, and I’m using some of my freed-up time to give back to the city.
Kate Hughes, TypeB

“90 days into working with Daniel a couple of years back, we gained the clarity of client message we needed so they saw more value in us, which allowed us to raise what we charged by 50% with no pushback and no loss of volume.”
Alex Lovell, MD, OBD

Catch More

“Since working with Daniel on our message clarity, our results have been more sustainable than just just revenue growth – we’ve opened up a whole new market – and yes, our revenue has grown as well – about 40% already”.
John Blackham, CEO, XSOL

“In a couple of days working with Daniel, I went from getting perhaps one out of 5 contracts I went for, to landing almost every one. The results have changed the trajectory of my work and life.”
Milan Holzapfel, Independent IT Contractor

“5 hours working with Daniel helped us win a piece of work large enough to meet our growth requirements for the year.”
Marko den Breems, Managing Partner, Jasmax

Catch Bigger

“Before the work I did with Daniel on my message clarity, I was winning business with 10Million dollar companies. After just 30 days working together, I’m now winning business with Billion companies.”
Bill James, Principal. Inspired Learning

“Inside 30 days, we solved a 3-year issue of me losing the chance compete against larger firms for larger clients. As a result, revenue is up 27%, and I’ve brought on 11 new clients, including the biggie I’d been chasing for years.”
Rob Holloway, Angle

“Three weeks in, I’m confidently asking bigger companies to work with me and jumping 2 steps quicker in my sales cycles with them. When two new enquiries came in I was able to close them more quickly. I’m also cross-selling my product to each new client while attracting more of the clients I love: ones who have no issue paying me immediately!”
Suzanne Masefield, Think Success



by Daniel Batten on April 3, 2014

Trying to influence people without relevance is like trying to conceive a child by shaking hands: a waste of your energy in return for no fun and no result.

Yet sadly, most people have little idea how to make themselves relevant to their audience. In fact, of the 693 people I’ve worked with on influencing skills over the last four years – only two of them came with more than a basic understanding of how to be relevant. This included CEOs, CFOs, sales managers, solopreneurs, seasoned enterprise sales professionals and speakers.

The culprit is the information age. While it has many benefits, it’s also a plague that’s afflicted almost everyone with information-itis which has disabled their ability to be relevant. Chances are you have this affliction, and the only reason it hasn’t occurred to you that this is a root cause of underwhelming revenue is because everyone around has the same affliction.

What that means is that a large percentage of the business conversations or presentations you are having are likely to be wasting your time, and the time of the people you are talking to.

The symptoms of this affliction are not small – they are big. I’ve seen colleagues lose their jobs, women lose their career momentum, men lose their purpose, visionaries lose their dreams, peers lose their businesses and my father lose his life because of a lack of relevance. Moreover, almost everyone loses their most scarce, most precious, most non-retrievable resource: time.

There are 7 steps to curing yourself of informationitis and becoming relevant. The starting point for turning this around comes from asking yourself a different set of questions. Before you start planning any important meeting, business conversation, sales call or presentation ask yourself:

“Who’s my audience?”
“What do they need to hear?”
“Why would they decide to believe me?”
“Why wouldn’t they believe me?”
“What do they care about?”
“At the end of the conversation, what would I like them to think, feel, do?”
“Why would it be an advantage to them to think/feel/do this?”

Let me guess – you don’t have time to do this?

Leaving that bit out in order to “save time” is like saying “I need a quick shower, let me save time by getting in now without taking off my clothes”: foolish and counterproductive to your likely intention of a good clean result.


  • No allure
  • No authenticity
  • No alignment

Miss out these 3 and nothing else you do really matters. Because no-one will remember, care about, or listen to what you said anyway.

Here’s 3 ways to start solving these issues.


Visual aids: create allure
What most people do: destroy the allure of your message with a sleep-inducing use of visual aids.
Root cause: Copying what you’ve seen others to – not what works.

First steps to solution: If you want to know what works and you can’t afford to pay to find out, check out a Scott Harrison pitch – notice the formula he’s using and copy it.

Content: create authenticity
What most people do: Information over relevance
Root cause: Focus on What you want to say” not what they need to hear”

First steps to solution: Turn preparation on its head by getting out of yours. Practice talking with others – not writing by yourself to see what’s working. Start this early.

Structure: create alignment
What most people do: Assume a greeting at the start, a few points in the middle, and a summary at the end = structure.
Root cause: not considering how their audience needs to hear information, and in what order

First steps to solution: Answer the 3 questions “why this, why you, and why now?” in that order before you say anything else.

There’s more to it than that. But that’s a good starting point. Remember authentic doesn’t just mean “be yourself” it means also “acknowledge that you are in a dialog with others when you present.” Failure to acknowledge this, and going off and doing your own thing without consideration for how others need to receive information is one of the most inauthentic acts you can commit in a profession.

If you forget about your audience at any stage of the preparation,  they will reward you in kind by forgetting about you during it.


“What is more important than execution?”

February 14, 2013 Uncategorized

Every once in a while a new word gains currency. A little while ago it was words like “solution” and “transformation”. Now these words have lost their currency and become cliques that actually disengage people and invite suspicion. Right now in organisations words like “sticky” (talking about the problem of turning an idea into a […]

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The power of intention

January 15, 2013 Influence and Persuasion

Being a new year, you are probably thinking about your intentions about now. No? Then can I suggest you do. 1. They are more important than resolutions 2. They are one of those soft things that manifests hard results 3. Doing it now will set the trajectory for the year ahead. What is your intention […]

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The Customer is not always right

November 20, 2012 Uncategorized

“The customer is always right” produced a generation of sales supplicants. It was a well intentioned statement, aimed at helping people (predominantly engineers) to learn better 2-way communication skills. But it has a dark subtext: “whoever is paying you money must not be challenged.” Unfortunately for the vendor, there is no way to add genuine […]

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Why you should forget what your mother told you

August 15, 2012 Uncategorized

One reason that people and their companies underachieve is that they apply a two-word mantra they learnt from mum or dad to the wrong environment: business. These two words are the reason that people and organisations stop asking too soon before you get the key information you need to win a piece of customer business […]

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What we can learn from the East about Goal Setting

April 20, 2012 contrarian commentaries

Comparing Eastern and Western Wisdom, there are similarities in goal-setting, and also some important differences. East and West are imprecise terms – but for the purpose of saying anything at all on the subject, I’ll use them anyway. Having looked at, taught, and experimented with each - the differences contain the key to why in my […]

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Should you rehearse or be spontaneous?

March 8, 2012 Influence and Persuasion

Have you ever gone to a meeting, planning to say something. Then you say it in the meeting and it falls flat? You may at this point decide that there is no point doing planning because it makes you less spontaneous. You have just missed the point. You rehearse in order to be spontaneous. The […]

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Slow Down To Go Faster

January 4, 2012 Inspiring Stories

When I was 19 I rode a motorbike. Then I did this course where we rode around a real racetrack. After ½ an hour, Richard our riding instructor said “Get up to 100kph, then brake as hard as you can. So I did. He told me “It took you 44 meters. Daniel, you are a […]

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“Are you an electric guitar in an orchestra?”

August 17, 2011 Influence and Persuasion

A company is like an orchestra; its message to consumers is the soloist. The soloist should be unique, yet play the same tune, rhythm and musical score as the orchestra. Most companies fall into one of two traps: they either reflect, or ignore what their own orchestra (company) is doing. Method 1: All science, no art When people accurately reflect what […]

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