Charisma: A Moral Obligation?

by Daniel Batten on November 5, 2009

Sir Robert Jones once said “Business studies is not a studiable subject. It’s common sense. Apart from hard work and passion, business success stems from imagination and an enquiring mind”.

When I was a graduate with a BA in philosophy and an MA in Literature/linguistics, his perspective was appealing. Rather than lament “Should I have done a more vocational degree?” I asked myself “How can I integrate what I studied and turn it into an advantage in business” which lead to ” Left Field Sales Skills

Learning is of no use unless we can integrate and apply what “learn”. This is true of people, it is also true of eras of history. For example, right now we now live in an era where the new/fashionable is revered at the expense of integrating wisdom won over past centuries.

Here’s one pragmatic example of integrating old wisdom: Back in 300BC, Aristotle uttered perhaps the most relevant statement on morality was ever made: his words were practical, timeless … yet forgotten. He proclaimed we have a moral obligation to gain virtues. In other words it is ethical to develop tenacity, charisma, honesty and valour. The more virtues we have, the more ethical we become.

This makes sense doesn’t it? Rather than go round trying to “do the right thing” and gaining little leverage, aren’t you going to be more useful and do more good on the planet if you can make someone laugh, inspire them, take action with valour, and lead by example? Isn’t this the person we will listen to, buy from and be inspired by?

You have one moral obligation on this planet: shine as nature intended; developing your latent virtues to their fullest power.

Charisma is a moral obligation.

{ 1 comment… read it below or add one }

wayne November 6, 2009 at 2:51 am

yes true Mr Batten, it is the application of what we learn that leads to a grounded feeling of knowing. And its “in the doing” that the thousands we’ve spent on courses might actually have some relevance – provided we haven’t forgotten it all! And “obligation?” – yeah I’d have to agree, although not sure its a great way ot feel about it though…

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