A while ago New York had a rubbish strike. As a result, rubbish piled up and began to stink.
As a result, rats came.
As a result, New York got a rat-problem.
* The rat-problem was the symptom.
* The rubbish-problem was the cause.
Now imagine if you called this a rat-problem and sought about getting rid of the rats.
You could invest huge amounts of time and energy on numerous hi-tech rat-extermination techniques. And each of them would appear to be working, for a time. But until the rubbish is gone, you will just keep on getting more rats.
Have you ever felt like this regarding
* Cashflow
* Staff you “can’t rely on”,
* Lack of sales
They are not the problem, they are the symptoms of some underlying rubbish.
Your task is to identify and address the underlying rubbish-problem.
What examples can you think of, of where the rat-problem has been dealt with, without addressing the rubbish-problem.
- The Bush Administration announcing anti-terrorist measures, without changing US foreign policy
- Doing exercise and eating less, without alkalizing the bloodstream
- Getting assistance with sales and systems, without changing the your business mindset
- Attracting new staff without a shift in the organizational culture they will work in
- Going into a new relationship without reflecting on your part in the dynamics of the last one
Ask yourself “what is the underlying rubbish problem” and act on the intuition you get.
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PS: The rubbish-problems that cause issues with cashflow, sales and staff are addressed in full in my book which you can get from http://www.1million365days.com
Oh Bless you, its not just the same old stuff I often see regurgitated online. I love your fresh approach.