“Is authenticity the fastest way to sell anything?”

by Daniel Batten on March 12, 2010

If you are going to give a speech, pitch a product, ask for a date or convince a teenager of something then the authentic approach is the fast way to connect.

Authenticity is truly one of the most endearing qualities in people. And whom do you buy from? Someone thinking of what they should say or someone who tells their truth.

Think about it. When you meet someone real; someone who is being truly authentic; How attractive is this quality?

When this person acknowledges an imperfection, how much does this

a. deepen the connection with you

b. make you more likely to believe them when they talk to you about their/ their product’s positive qualities.

Thats the wacky thing about sales. And before you say you’re not in sales, remember the quote. “If your lips are moving, chances are you’re selling something. So make it good.” Making it “good” is simple and tricky all at once.

Think about it. If you’re selling something really important you probably want to put your best foot forward. You will likely be on your best behavior and be extremely conscious of saying the right things in the right way. In other words, you don’t want to show any vulnerability. You assume that if you show any signs of weakness or chinks in your armor you will loose the sale.

It couldn’t be further from the truth. Stay authentic and acknowledge limitations: yours and the products. This is the fastest way to sell your product. And you wont be left feeling slimy because you haven’t told the full picture afterwards.

PS: Here is a recent example of an interview where I could not help but be authentic! I have had so many people advising me to separate out my talking about Meditation from my business offering. But why? It is such a critical business tool. Its part of who I am, and I want to do business with people who are at least open-minded to the possibility that this could be a valuable tool. The result I believe is that you get to know me much better, and get a sense of a “real person”, and a more complete person.


{ 2 comments… read them below or add one }

Vinay Kumar March 18, 2010 at 11:46 am

Very well said, and so true. The winning formula is: Authenticity + Caring for others success + Public speaking + Writing + Networking = SUCCESS.

James Samuel March 31, 2010 at 2:51 pm

Of the abundance you are offering the world at the moment, this article resonated with me Daniel, we really should hook up soon.

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