Making the pitch

by Daniel Batten on December 17, 2008

Why 87% of what you think matters when pitching to would-be funders, doesn’t & what actually does.

AT THE University of California, San Diego, on 1 September 2003, a rookie entrepreneur strolls out into a room, with a crisp suit and crisper Power-Point presentation (or so he thinks) in tow. He quickly feels overdressed as he surveys his audience, a sea of friendly looking faces in Hawaiian shirts and board shorts. In an effort to raise capital for his company, he is about to pitch. Some 15 minutes later, the rookie entrepreneur waits for the sound of cheque-books being extracted from pockets. Read rest of article

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