Why structure matters more than experience

by Daniel Batten on January 17, 2009

When you structure a pitch well and infuse it with passion, you are showing them that you know how to sell. This shows ability to sell, even if you have no experience in it.

If you have a lot of experience selling – so what. Their rational minds will question “was it in a related area?” , “Has she already peaked and we’ve encountered her on the down-spiral?”, “Is he piggybacking on another person’s success?” Past success excites the ego (your ego, not theirs), but present success excites the imagination (yours AND theirs). What this means is that when your pitch is showing them you know how to structure words in a way that engages people, you are showing them you can sell as you speak, and you can do this right now, on your own, in a way that matters.

I had almost no sales experience when I did my pitches. Didn’t matter, and it doesn’t matter – provided you can sell to them today.

So in summary: no experience is no excuse. Get out there, learn how to structure language to work for you, and excel!

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