Coaching FAQs

Getting the right coaching is quite possibly the single best investment you can make if you are looking to advance a career, or remove the handbrake in an area of life.

A recent independent study suggested a 700% Return on Investment for each coaching dollar spent.

I’m not sure how they measured this, and you should always cross-reference these studies with your
own common sense – but this seems plausible to me. Plus it correlates to my own experience of having been coached.

OK – so how does it work?

There are two types of coaching you can get

– the first is someone who is a “classic coach”: an expert at asking the right questions that lead you to a place of new
understanding of what course of action you need to take, then encourages and motivates you to take
the course of action required to accomplish your goals

– the second type is more what I call a “mentor”. This person is a subject matter expert. For example,
a business mentor should already have started a few companies themselves, preferably including ones
that were very successful and ones that were  “failures” – as the latter has taught them what to avoid,
and the former has shown them a pathway to success.  Similarly, a career mentor would be someone
who has held senior management positions and/or senior sales positions and/or
CxO type positions and knows what skills you need to cultivate to get you there.

There are plusses and minuses to each type, and it is partially a matter of individual preference and
what you feel you most need at this stage in your career/ business.

The most important thing is that whether mentor or “classic coach” – the person needs to have
immense skill in transferring knowledge. Jonah Lomu may have been a great All Black, but
that doesn’t necessarily mean he can transfer his skills to you. In fact, the best teachers are often
ones who did not have “natural talent” – because they had to develop it for themselves. And in doing
this, they gained an understanding of the path others needed to take.

Personally – I have made it my mission to become “bilingual” with the skills of both the mentor and
the “classic coach”. As for teaching – its something I regard as a sacred art, and something I always
aspire to get better at. Getting a diploma in teaching 17 years ago didn’t qualify me to coach, but it was the
starting point of discovering the huge responsibility and artform that teaching is.

Am I the right coach for you? : I don’t know until I have talked with you you. I may not be the best fit for you – you may not be ready.
To be most effective – I also need to believe in the goals and aspirations you are working for.
Coaching works powerfully where there is intention and focus from both people to work together in partnership.

What do you charge?: First chat of up to 30 minutes is always free. If you want to go further, it’s $3000+GST per month which gives you 4 sessions per month at your place, plus email followup plus other supporting resources to assist your growth.

Is there a notice period for session cancellation?: Yes – 24 hours. Sessions cancelled within this notice period will be charged. Unless there was a genuine emergency,  you will be required to pay it. It’s all about holding you to account, which is an important aspect of what coaching is all about.

Do you ever take shares in company instead of upfront payment?: No. I have shares in enough startups already.

Do you sometimes get asked to join a company you are coaching?: Regularly. And the answer is respectfully no thanks.

How long is the optimal length for coaching?: depends on your circumstances. I generally don’t like to do more than 6 months, because after that it can create a dependancy.

What else can I expect?

Someone unconditionally dedicated to your growth. Someone who is intuitive (which may startle you at first). Someone who will challenge you out of dedication to your growth. Someone who’ll ask you what you want, and then work to help you get there. Expect a review half-way through the allotted number of sessions, to check you are outrageously happy with progress, and your original goals are still relevant. Expect that if you are outrageously happy with progress, you’ll be asked to think about other people who might enjoy the same sort of results you are getting – because we do 95% of our business through referrals. You are under zero obligation to think of anyone, although most people find that they do … because they want to help their friends. This keeps quality up and costs down for you, because we get to reinvest on continuously improving our programs, not on marketing.

Hope that helps.

Any more questions – feel free to contact me at

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